Customer data platforms (CDPs) are a hot topic in marketing. They’re touted as the solution to many problems, but they need to be clearer to understand. So what is a real-time CDP? How do they work? And do you really need one? This post will explain a customer data platform and why you should care about them. It will also show you how easy it can be to get started with the current solutions.
Access to a single, complete view of the customer.
The ability to provide a single, complete view of the customer is one of the essential benefits of CDPA. This enables you to make informed decisions and provide consistent service across all touchpoints.
A customer data platform provides access to all customer information from different systems, which can be combined into a single view of each individual. This allows you to:
- Personalize interactions with customers based on their behavior
- Improve marketing effectiveness by targeting specific audiences with relevant messages
Improved segmentation and targeting.
Segmentation and targeting are two of the most important concepts in marketing. Segmentation helps you break down your audience into smaller groups, while targeting allows you to target specific customers with ads or offers. The more information you have on your audience, the better these two strategies will work.
You can use segmentation and targeting to improve your marketing efforts by sending targeted messages or advertisements directly to specific audience segments.
Streamlined marketing processes.
There are a lot of moving parts to market. Data needs to be collected, cleansed and stored in one place. Then it has to be integrated into customer profiles that can serve as the foundation for creating and updating marketing campaigns.
A Customer Data Platform (CDP) is designed to automate this process—which means you can refocus your team’s efforts on high-value activities, such as targeting customers with the right offers at the right time. With a CDP, you can:
- Automate data collection through a single source of truth that brings together disparate sources of information like CRM systems and spreadsheets
- Automate the creation and updating of customer profiles in real-time without compromising accuracy or transparency
- Automate the creation and updating of marketing campaigns, so they go live faster
Better privacy controls.
GDPR is the General Data Protection Regulation, which was introduced to protect EU citizens from companies mishandling their data. It has a lot of restrictions on how companies can collect and store data, as well as what they have to do to comply with GDPR. This can cause problems for many businesses because they need the internal resources needed to become compliant by May 25th.
However, a CDP can help with this process. By using a CDP, you’ll be able to easily manage your customers’ data and make sure it’s compliant with GDPR. Try checking out Adobe Real-Time CDP to get some help.
Ultimately, customer data platforms are a powerful tool for companies looking to maximize their marketing efforts. Collecting and managing your data in one place is extremely valuable because it allows you to create more personalized campaigns that speak directly to your customers’ needs. It also enables you to quickly identify new segments of customers who share similar interests, which means you can reach them with targeted messages without wasting time or resources on people who don’t care about what you do.