Apple is all set to launch a new smartphone today i.e September 14. The company is likely to launch the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and the iPhone 13 Max Pro. Notably, the company has registered growth in the second quarter of this year in India. Moreover, according to CyberMedia Research (CMR) report, the shipments of Apple have recorded 138 percent on a year-on-year basis. It is said the iPhone 11 has managed to account for two-thirds of the shipments due to bunded offers promoted by the company. In fact, iPhone SE 2020, 12, and XR performed very well.

Apple growth in the market

According to Tarun Pathak, Research Director with counterpoint Technology talks about the market growth of Apple. He says ‘Work from home and education segment also helped in the sales of iPads and iMacs as well and the service will pick up as well. Moreover, for unware, Apple started manufacturing smartphones in India in 2017. The company is already manufacturing the iPhone 12, iPhone SE, iPhone XR, and the iPhone 11.

Furthermore, Faisal Kawoosa TechARC Founder and Chief Analyst quote that Apple was never a mass product for markets like India. It’s a gradual game for them in India and they should never go after market share by thinking of affordable iPhones. That goes against the brand image. Moreover, he adds that this season, however, I see positive news for the Luxe segment as the target segment has rather saved money and hasn’t got affected much due to the pandemic. Meanwhile, the report claims that upcoming smartphones may have bigger batteries, enhanced camera upgrades, and a faster A15 Bionic processor.

Apart from this, the company announces to set off its first online store in India on September 23, 2021. The upcoming store will have every product of the company. Additionally, the online store may offer financing options to customers.